Category

Writings

The Best Firms

What makes the best firms? Is it sales, marketing, and great story telling? Or is it something deeper? At Sound, we think it’s something more. It’s being excellent in all areas, looking forward while solving for today, being client focused, solving their needs, and not “counting your commissions at the table.”

Read More

Ready or Not, Here IT Comes

Change is coming to the financial services industry, in a way unimaginable a decade ago. The Department of Labor rattled stalwarts of the industry with their Fiduciary Rule. Now, the SEC plans to enact their own version. The reaction of many baby-boomer advisors was simple, retire and get out of the way.

Read More