When people get sick the doctor usually recommends bed rest and plenty of fluids. When the market gets sick, what does your financial advisor recommend? Just like the flu or any other sickness, the most important thing to remember is that it takes time for a sickness to run its course and get out of your body. The market is no different. It will take time for the coronavirus to run its course. We could see a potentially prolonged impact from the coronavirus if the number of confirmed cases continues to grow and companies continue to shut down events. We believe this is going to have a cause and effect on the economy. 

So, what should you do in the meantime? Here is our prescription for a market that gets sick:

1. Don’t panic and make emotional decisions. Base your decisions on facts, not opinions.
2. When doctors prescribe treatment plans, they have protocols and rules they follow, and situations like this are no different. We have a rules‐based strategy that we have researched, tested, and planned its implementation based on both the ups and downs in market history. Trust your well‐planned strategy not your gut.
3. Review your plan to make sure you are invested in the best model for you. If you are highly concentrated in one position or taking more risk than you are comfortable with, consider diversifying your portfolio. We believe this is not a time for a knee jerk reaction, but times like this call for a healthy review process.

The bottom line is, as long as the coronavirus is growing, people’s concerns will most likely continue to grow creating uncertainty in the markets, which will create volatility but it will also create tremendous opportunity. Review your plan to make sure you are confident and trust your strategy so your investments don’t catch the coronavirus. To schedule an account review with your advisor, please call our office at 601‐856‐3825.

Investment Advisory Services offered through Sound Financial Strategies Group, LLC (SFSG), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637‐3211. SFSG and APW Capital are separate and unrelated companies.
The opinions expressed are those of Sound Financial Strategies Group, LLC (“Sound”). The opinions referenced are as of the date of publication and are subject to change without notice. This information is not a recommendation to buy or sell a particular security or to invest in any particular sector. Forward‐looking statements are not guaranteed. Sound reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs, and there is no guarantee that its assessment of investments will be accurate. This information is not intended to be investment advice and does not take into account specific client investment objectives. Before investing, an investor should consider his or her investment goals and risk comfort levels and consult with his or her investment adviser and tax professional.
Sound is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certainlevel of skill or training. More information about Sound’s investment advisory services can be found in its Form ADV Part 2, which is available upon request.